2009 Advertising in Pharmacological Reviews
Presenting papers generally invited by the Editor and written to command the attention and
respect of experts in the field as well as nonspecialists, ASPET's quarterly review journal is
among the top five pharmacology publications. Researchers return to this journal again and again for clear, concise
overviews that examine methods, results, and conclusions and challenge accepted concepts where
warranted. IUPHAR Receptor Nomenclature Reports are premiered in Pharmacological Reviews. This
must-read journal provides great exposure for advertisers, both in print and on the Web. Each full edition of the journal is available onine in a pdf format from cover to cover. Readers can view both front and back matter of the journal, and that includes your print ad. For every issue, the table of contents (TOC) as well as the Future TOC and Fast Forward alerts (articles published ahead of print) are emailed to registered individuals. When you buy an email alert ad, your ad is placed in all of these alerts. The electronic version of Pharmacological Reviews receives over 260,000 hits per month. Choose from the online advertising options below.
PRINT CIRCULATION
ONLINE STATISTICS:
| Web hits (avg. per month): | 268,843 |
| eTOC Registered Users: | 4,293 |
Readership:
Research scientists, professors, and students working in pharmacology and related fields in a cademia, industry, and government.
CLOSING DATES
Pharmacological Reviews is published March, June, September, and December. Issues close 30 working days before the issue month.
ONLINE ADVERTISING
The electronic version of Pharmacological Reviews, receives over 316,000 hits per month. Choose from four advertising options:
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (TOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alets. Add a logo to your bottom text ad for extra impact!
TOC Package
Tables of contents (TOC) of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear at the top of the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $515 | $1,236 | $2,163 | $3,708 | $1.92 |
| Premium Rates | $747 | $1,792 | $3,136 | $5,377 | $2.78 |
| eTOC top: | $813/issue | | | | $0.19
|
| eTOC Bottom: | $325/issue | Add logo for $100 | | | $0.08
|
TOC Package: | $1,125/issue | | | | $0.11 |
Add 4-color print ad (Opp TOC) for $975 (a 45% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
Banner Specifications:
- Submit your ad as a .gif to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
- Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOCTop Sponsorship Specifications:
- eTOC alet banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.
TOC Package Specifications:
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
- TOC display ad is 195 pixels wide x 195 pixels high. Email a .gif file at least 72 dip.
- Include your URL and alternative text with both files for those users who have image-load turned off.
PRINT RATES
Black and White Rates
(Effective January - December 2009)
| Frequency | Full page | 1/2 page | 1/4 page |
|---|
| 1 time | $685 | $470 | $345 |
|---|
| 3 times | $650 | $435 | $320 |
|---|
| 6 times | $630 | $420 | $310 |
|---|
| 12 times | $580 | $395 | $290 |
|---|
| 24 times | $495 | $335 | $245 |
|---|
Color Rates (Print)
| Standard color per page | $415 |
| Matched color per page | $495 |
| 3-color & 4-color per page | $1,095 |
Premium Position Rates (noncancellable)
- 2nd cover: 25% premium
- Opposite TOC1: 25% premium
- 3rd cover: 15% premium
- 4th cover: 40% premium
- All others: 10% premium
Bonus Distribution
The March issue will have bonus distribution at the Experimental Biology 2009 Meeting; the September issue will have bonus distribution at the Society for Neuroscience Meeting. Contact FASEB AdNet for complete schedule (adnet{at}faseb.org or 301-634-7103)
Print and Online Packages
Call FASEB AdNet at 301-634-7103 or email adnet{at}faseb.org for package options and prices.
Print Ad Specifications
| Nonbleed |
| Bleed |
|---|
| Width |
| Height |
| Width |
| Height |
|---|
| Full Page | 7" | x | 10" |
| 8 5/8" | x | 11 1/4" |
|---|
| 1/2 Page H | 7" | x | 5" |
| 8 5/8" | x | 5 1/2" |
|---|
| 1/2 Page V | 3 1/2" | x | 10" |
| 4 1/4" | x | 11 1/8" |
|---|
| 1/4 Page | 3 1/2" | x | 5" |
| --- | x | --- |
|---|
Trim Size
- Journal trims 3/16" off top, 1/8" bottom, gutter, and outside edge.
- Final trim size is 8 1/8" x 10 7/8".
- Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted.
Provide photocopy of ad with insertion orders.
Color: Color proofs are required for color ads. Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
Digital Files: Digital files are preferred. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is preferred. Color proofs are required for color ads submitted digitally. Email adnet{at}faseb.org or call 301-634-7117 for file specifications and accepted formats.
On all files, please include agency name, contact and phone number; issue date and publication name; return address (for return of materials); list of contents; contact person; file or ad name, number and file type/format.
Electronic Transfers: Internet-FTP or E-mail attachments.
Contact AdNet for FTP instructions, access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
ASPET Publisher Online Package
Purchase a banner ad on the 5 ASPET publication sites for $12,550/year or purchase a banner and inline ad on the 5 ASPET sites of $18,197/year.
DISPOSITION OF REPRODUCTION MATERIAL
Print materials and electronic files destroyed after one year.
CONTACT INFORMATION
Send contracts, insertion orders, publication set copy, offset material, proofs, and electronic files to:
Attn: Advertising Coordinator
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814-3998
Product Ad Sales: 800-43FASEB ext 7103
Recruitment: 800-43FASEB, ext 7156 or 301-634-7156
Production: 800-43FASEB, ext 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-Mail: adnet{at}faseb.org
For advertising opportunities in all of the ASPET publications, click here to download our rate card.
For a full media kit and advertising opportunities from FASEB AdNet, click here
Copyright © 2009 by the American Society for Pharmacology and Experimental Therapeutics
